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Case Study - Mumm Champagne

                                      

Dominique Demarville, Mumm Chef de Caves

Dominique Demarville is the youngest Chef de Caves (Cellarmaster) with a major champagne house. He has revolutionised the champagne-making processes at Mumm, and is now becoming the "face of the brand".

We worked with Dominique at his head office in Reims, providing coaching in media techniques, in preparation for a recording for Sky TV.

Dominique said "The media coaching provided by Alan was extremely valuable. We worked on interview and presentation techniques, giving me a great deal of confidence in front of the cameras."

Mumm Champagne in Reims is well worth a visit. Not only will you be able to sample some of the finest champagne in the world, you will also be able to listen to Dominique (albeit as a talking hologram) on the cellar tour.

We worked with Mumm's PR company, Proven PR, and the excellent Bryony Wright. Drop her a line if you're in the wine and spirit business and need PR expertise.

 

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