Crisis Media Management

Media Coach ^® Raising your profile, cutting your costs

Email us Tel : +44 (0)20 8220 6919 US office : +1 (831) 706 2406 Skype : mediacoach

Follow Alan on Twitter Join us for free weekly tips Listen to the MediaCoach Radio Show

Crisis Media Management - saving your reputation

How would you react if a film crew arrived on your doorstep at 6am, asking you to comment on a crisis in your company? What you do in those few seconds can affect the reputation of your company, and your position within it. These days, every business continuity plan needs to include crisis media training.

One of our specialities is helping companies deal with bad news. Although many organisations now have a procedures to recover from a disaster, the media impact is often overlooked. However, it is highly likely that if a crisis occurs, your company's media profile will be raised dramatically, and your future business success and survival will depend on how you deal with the media.

We help you prepare for the media frenzy that could occur. Our training programmes ensure that your spokespeople are equipped with skills and techniques to minimise the impact on your reputation.

How you will benefit:

Being confident to handle any type of interview
Knowing how to handle tough questions
Knowing how to preserve your reputation

Email or call now on 020 8220 6919 for a free consultation

Have a look at our sample two-day crisis media management course

Here are the ten key things you should do if a crisis occurs -

Recognise that you have a crisis
Prepare for senior staff being door-stepped and ambushed by reporters
Be seen and heard doing the right things
The media must not be ignored during a crisis. TV is the most important medium
Set up a communication process with the media as quickly as possible
The most senior staff must take charge and be seen as company spokespeople
Talk about people first, property second, and money third.
Focus on your feelings about the situation, and how it will be prevented from happening again
Become the single most authoritative source of information about the crisis
Keep a close eye on media coverage, and take every opportunity to correct inaccurate reporting

However, knowing what to do is not the same as being prepared. Practice is crucial.

A one-day course for up to 6 staff costs £2,850 plus VAT. A two-day course is £4,850 plus VAT.

What might be the cost to you or your company's reputation if you weren't prepared?

MediaCoach™ is a division of WaringWell Ltd, an organisation specialising in all areas of communications, including reputation management, business practice and media expertise. Registered Office, 9 The Shrubberies, George Lane, South Woodford, London E18 1BD

VAT Number GB-820-2435-71 Company No. 4561268. The MediaCoach logo is a registered trademark, No. 2438651