Crisis Media Management

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Crisis Media Management

Crisis Media Management picture Media Scrum How would you react if a film crew arrived on your doorstep at 6am, asking you to comment on a crisis in your company? What you do in those few seconds can affect the reputation of your company, and your position within it. These days, every business continuity plan needs to include crisis media training.

One of our specialities is helping companies deal with bad news. Although many organisations now have a procedures to recover from a disaster, the media impact is often overlooked. However, it is highly likely that if a crisis occurs, your company's media profile will be raised dramatically, and your future success will depend on how you deal with reporters.

We help you prepare for the media frenzy that could occur. Our training programmes ensure that your spokespeople are equipped with skills and techniques to minimise the impact on your reputation.

Have a look at our sample two-day crisis media management course

Here are the ten key things you should do if a crisis occurs -

Recognise that you have a crisis
Prepare for senior staff being doorstepped and ambushed by reporters
Be seen and heard doing the right things
The media must not be ignored during a crisis. TV is the most important medium
Set up a communication process with the media as quickly as possible
The most senior staff must take charge and be seen as company spokespeople
Talk about people first, property second, and money third.
Focus on your feelings about the situation, and how it will be prevented from happening again
Become the single most authoritative source of information about the crisis
Keep a close eye on media coverage, and take every opportunity to correct inaccurate reporting

However, knowing what to do is not the same as being prepared. Practice is crucial.

A one-day course for up to 8 staff costs £2,500 plus VAT. A two-day course is £4,000 plus VAT.

What might be the cost to you or your company's reputation if you weren't prepared?

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