A few seconds can make or break your reputation. How would you react if a film crew arrived on your doorstep at 6am, asking you to comment on a crisis affecting your company? What you do in those brief moments will affect the reputation of your company, and your position within it. These days, every business continuity plan must include crisis media training.
One of my specialities is helping companies deal with bad news. Although many organisations now have procedures to recover from a disaster, the media impact is often overlooked. However, it is highly likely that if a crisis occurs, your company’s media profile will be raised dramatically, and your future business success and survival will depend on how you deal with the media.
I help you prepare for the media frenzy that could occur. My programmes ensure that your spokespeople are equipped with skills and techniques to minimise the impact on your reputation.
How you will benefit:
- Being confident to handle any type of interview
- Knowing how to handle tough questions
- Knowing how to preserve your reputation
Have a look at our sample two-day crisis media management course.
Here are the ten key things you should do if a crisis occurs:
- Recognise that you have a crisis
- Prepare for senior staff being door-stepped and ambushed by reporters
- Be seen and heard doing the right things
- The media must not be ignored during a crisis. TV is the most important medium
- Set up a communication process with the media as quickly as possible
- The most senior staff must take charge and be seen as company spokespeople
- Talk about people first, property second, and money third.
- Focus on your feelings about the situation, and how it will be prevented from happening again
- Become the single most authoritative source of information about the crisis
- Keep a close eye on media coverage, and take every opportunity to correct inaccurate reporting
However, knowing what to do is not the same as being prepared. Practice is crucial.
A one-day course for up to 6 staff costs £3,000 plus VAT. A two-day course is £5,250 plus VAT.
What might be the cost to you or your company’s reputation if you weren’t prepared?