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Alan Stevens the Media Coach Building & Protecting Your Reputation T: +44 (0) 20 8220 6919 / 07986 852621

Sample Crisis Media Management Course

This is an example of a two-day crisis management course, covering print, radio and TV skills.

Timings, emphasis and content can be tailored as required.

Day One

0900-0945 – Introduction. What do journalists want?, Style, delivery and pacing, Getting the message across

0945-1015 – Presenting yourself and preparing for interview. Effective preparation – how do you rehearse? Dressing the part

1015-1045 – Radio interviews on “non-business” topics

1045-1115 – Review of interviews. What to expect in a studio, Basic “comfort advice”, Getting the core message across

1115-1130 – Break and preparation

1130-1200 – Radio interviews – business topics. Radio pre-record,   Live radio

1200-1230 – Playback and comment

1230-1300 – Hints and tips for radio

1300-1400 – LUNCH, during which news of a “crisis” breaks

1400-1430 – Print interviews on crisis (phoned in by journalists)

1430-1500 – Feedback and discussion – handling print media

1500-1530 – Radio interviews on crisis

1530-1545 – Discussion on radio interviews

1545-1600 – Break

1600-1700 – Preparing for a Press Conference (overnight exercise)

Day Two

0930-1000 – Press review. Newspaper reports based on your interview (compiled overnight by our  trainers) Tips on how to deal with print journalists.

1000-1030 – Breakfast TV Interviews – crisis

1030-1115 – Feedback, Discussion and review of crisis management

1115-1130 – Break and prepare for TV interviews

1130-1215 – TV Interviews – business

1215-1300 – Review, feedback and tips for TV interviews

1300-1400 – LUNCH

1400-1445 – Live Press conference

1445-1515 – Discussion and feedback

1515-1530 – Break

1530-1700 – Available for revision and practice of any type of interviews

1700 – Discussion and close