Example Course

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Example Crisis Media Management Course

This is an example of a two-day crisis management course, covering print, radio and TV skills.

Timings, emphasis and content can be tailored as required.

DAY ONE

0900-0945 Introduction

What do journalists want?, Style, delivery and pacing, Getting the message across

0945-1015 Presenting yourself and preparing for interview.

Effective preparation – how do you rehearse?, Dressing the part

1015-1045 Radio interviews on “non-business” topics

1045-1115 Review of interviews

What to expect in a studio, Basic “comfort advice”, Getting the core message across

1115-1130 Break and preparation

1130-1200 Radio interviews – business topics.

Radio pre-record, Live radio

1200-1230 Playback and comment

1230-1300 Hints and tips for radio

1300-1400 LUNCH, during which news of a “crisis” breaks

1400-1430 Print interviews on crisis (phoned in by journalists)

1430-1500 Feedback and discussion – handling print media

1500-1530 Radio interviews on crisis

1530-1545 Discussion on radio interviews

1545-1600 Break

1600-1700 Preparing for a Press Conference (overnight exercise)

DAY TWO

0930-1000 Press review. Newspaper reports based on your interview (compiled overnight by our trainers) Tips on how to deal with print journalists.

1000-1030 Breakfast TV Interviews – crisis

1030-1115 Feedback, Discussion and review of crisis management

1115-1130 Break and prepare for TV interviews

1130-1215 TV Interviews – business

1215-1300 Review, feedback and tips for TV interviews

1300-1400 LUNCH

1400-1445 Live Press conference

1445-1515 Discussion and feedback

1515-1530 Break

1530-1700 Available for revision and practice of any type of interviews

1700 Discussion and close

MediaCoach™ is a division of WaringWell Ltd, an organisation specialising in all areas of communications, including reputation management, business practice and media expertise. Registered Office, 9 The Shrubberies, George Lane, South Woodford, London E18 1BD

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