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Hi There,
On the front pages this week - Tara P-T gets the lowest-ever score on
Celebrity Mastermind (six), there's a fight in the Big Brother House and
Geri Halliwell has voice lessons after her minor throat operation. Is
our obsession with "celebrity" becoming too much?
Well, in my view, not really. I was having a chat with my 84-year-old
mum the other day. She was a cinema usherette in the 1930s, and
remembers those days well. She was saying how much she misses all the
magazines that were filled with stories about film stars and their
private lives, with much of the reporting more salacious and speculative
than it is today. So nothing much has changed, then.
Network with style
As promised last week, more networking tips.
Introducing yourself to strangers is something that doesn't come
naturally. However, if you don't introduce yourself at a networking
event, you won't meet make many contacts. There are ways to overcome
your natural reserve. Firstly, arrive early. You'll find it easier to
start a conversation with new arrivals, and people arriving will
introduce themselves to you.
Secondly, always ask about someone's business, and request their
business card before offering yours. The object of the exercise is to
obtain contact details that you can follow up later as you build a
relationship. Thirdly, don't expect overnight success. You will get
business eventually, but you don't know when. Lastly, and very
importantly, you need to give in order to receive. You'll find that the
more you give, the more you get back.
Now - go forth and network!
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MediaMaster, MediaMug |
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MediaMasters of the week are the organisers of the annual mudfest at
Glastonbury. They have put out a press release announcing that for
the first time ever, they will provide separate toilets for female
revellers. It's been a long wait for some.
We have a superstar MediaMug this week - Madonna. She has reportedly
changed her name to Esther, in accordance with her current obsession
with Kabbalah. Although far short of the number of name changes
occasioned by the artist formerly known as squiggle, Mrs Ritchie -
pardon me - Esther - is rumoured to be looking for oddly-shaped
vegetables for her new TV show. |
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Presentation Tip of the Week |
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THERE'S ROOM AT THE FRONT
People arriving to hear your presentation will naturally gravitate
towards the seats at the back, apart from a few (probably your
friends and family) who will sit at the front. It is absolutely no
use asking people to move forward to fill empty seats - hardly
anyone will. Instead, try to get an idea of the expected numbers,
and ask the organisers to supply slightly fewer seats. The sight of
extra chairs having to be put out just before you speak will give
you a great boost.
And if there are only a few people - say 20 or less - encourage them
to ask questions at any time, and make the presentation more of a
seminar.
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Media Tip of the Week |
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DON'T FREEZE
You need to keep fairly still on television, but don't sit
completely rigid, or you'll look like a tailor's dummy. It is
perfectly OK to move your head and hands, provided you don't overdo
it. A good rule is to keep your hands below face level, and not move
them wider than your shoulders.
If you find yourself standing for a TV interview, such as during an
outside broadcast, then here's a tip to look more assured. Stand in
a relaxed manner, with your arms at your sides and feet slightly
apart. Just before you speak, bring your heels together. Your back
will straighten, and you'll feel and look more confident.
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Bookshop |
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I like to recommend books that I've found valuable and informative.
I've put a small selection in our online bookshop, and welcome any
suggestions from you about other titles that I might add. Drop me a
line and make a recommendation.
MediaCoach Bookshop »
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Pass it on |
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The information in this ezine may be freely re-used in any online or
offline publication, provided it is accompanied by the following
credit line - "This information originally appeared in "The
MediaCoach", a free ezine produced by Alan Stevens, and available at
www.mediacoach.co.uk." |
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