Ping your Business

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Raising your profile, cutting your costs

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Ping: How to tap into the power of traditional and social media to massively improve your profile and your profits by Alan Stevens

In this hands-on manual, 25-year PR and media veteran Alan Stevens shows you how to combine a powerful core message with an integrated publicity campaign and Ping your audience to raise your profile and profits. Whether you want to promote yourself or your business this book will show you how you can do it at very little cost and engage with an audience larger than you ever thought possible.

The new rules of the PR game are here in this book. Read them carefully and heed them well. If you understand and apply them, your business will soar. All of these tips are easy to learn and simple to implement.

After reading Ping you will know how to :

- Know which of these to use in your business, and when to use them; TV, Radio, Print, Twitter, Facebook. Linkedin, YouTube, Blogs and Audio

- Be much more confident in your use of both traditional and social media

- Be much more cost-effective in your marketing spending

- Vastly increase the number of people who know what you do and what you offer

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