MediaCoach - Media Training, Public Speaking, Presentation Skills -Sample Crisis Management Course

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Sample Crisis Management Course

This is an example of a two-day crisis management course, covering print, radio and TV skills.

Timings, emphasis and content can be tailored as required.

DAY ONE

0900-0945 Introduction

What do journalists want?, Style, delivery and pacing, Getting the message across

0945-1015 Presenting yourself and preparing for interview.

Effective preparation – how do you rehearse?, Dressing the part

1015-1045 Radio interviews on “non-business” topics

1045-1115 Review of interviews

What to expect in a studio, Basic “comfort advice”, Getting the core message across

1115-1130 Break and preparation

1130-1200 Radio interviews – business topics.

Radio pre-record, Live radio

1200-1230 Playback and comment

1230-1300 Hints and tips for radio

1300-1400 LUNCH, during which news of a “crisis” breaks

1400-1430 Print interviews on crisis (phoned in by journalists)

1430-1500 Feedback and discussion – handling print media

1500-1530 Radio interviews on crisis

1530-1545 Discussion on radio interviews

1545-1600 Break

1600-1700 Preparing for a Press Conference (overnight exercise)

DAY TWO

0930-1000 Press review. Newspaper reports based on your interview (compiled overnight by our trainers) Tips on how to deal with print journalists.

1000-1030 Breakfast TV Interviews – crisis

1030-1115 Feedback, Discussion and review of crisis management

1115-1130 Break and prepare for TV interviews

1130-1215 TV Interviews – business

1215-1300 Review, feedback and tips for TV interviews

1300-1400 LUNCH

1400-1445 Live Press conference

1445-1515 Discussion and feedback

1515-1530 Break

1530-1700 Available for revision and practice of any type of interviews

1700 Discussion and close

MediaCoach™ is a division of WaringWell Ltd, a coaching and training organisation specialising in all areas of communications, including public speaking, career development, customer care and media expertise. Company No. 4561268. Registered Office 18 Forest Road, Loughton, Essex IG10 1DX, UK

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